http:\/\/ucsblhp.blogspot.com\/2012\/04\/black-students-at-ucsb.html<\/a><\/p>\nEnhanced African American Recruitment Strategies<\/h3>\n
The Office of Admissions remains firmly committed to assisting the campus achieve greater ethnic diversity among our undergraduates.\u00a0 Efforts have long been underway to attract students of all underrepresented ethnic backgrounds and UCSB staff have created numerous initiatives that have served as models for other campuses.<\/p>\n
Current efforts are comprehensive but limited in scope due to inadequate staffing levels.\u00a0 Specific activities include:<\/p>\n
Outreach to target schools in Los Angeles and Oakland<\/p>\n
Limited purchase of SAT student data<\/p>\n
Phone and email campaigns to applicants and admitted students<\/p>\n
Distribution of Black Book to admitted students<\/p>\n
In order to make greater strides in our efforts to attract African American applicants, collaboration across campus is required.\u00a0 Participation and input from the following units\/departments are critical to our efforts:<\/p>\n
Office of Student Life:\u00a0 Student Organizations (especially Black Student Union)<\/p>\n
Academic Units (Black Studies, Center for Black Studies)<\/p>\n
Institutional Research<\/p>\n
Public Affairs<\/p>\n
Office of Residential Life \/ African American Interest Hall and Dining Services<\/p>\n
SAIT (for web enhancements)<\/p>\n
The following strategies and programs are requested to enhance the efforts of the Office of Admissions.<\/p>\n
Staffing Augment:\u00a0 Admission Counselor (new initiative)<\/h3>\n
Hire 1.0 or FTE Admission Counselor\/Recruiter<\/p>\n
Fall outreach visits throughout California targeting African American feeder schools<\/p>\n
Collaborate with high school counselors to help identify students who are UC eligible.<\/p>\n
Coordinate advocacy efforts which could including phone campaigns to admitted students, mailings, email campaigns, and personalized tours to prospective\/admitted families.<\/p>\n
Coordinate Advocacy Interns<\/p>\n
Conduct home\/coffee shop visits to meet with admitted students\/parents in Los Angeles to answer questions and demonstrate campus commitment to outreach<\/p>\n
Advocacy Program:\u00a0 Funding for Student interns (new initiative)<\/h3>\n
With an augment in funding, Admissions would pay current UCSB students to participate in advocacy efforts. Currently, students volunteer and unfortunately, reliability is low.\u00a0 Providing hourly pay (of stipends for student organizations) would enhance reliability and participation.<\/p>\n
Hire 4 Advocacy Interns to assist professional staff with Advocacy and Outreach duties.\u00a0 Hiring preference would go to alumni from key feeder high schools representing Northern California and Southern California, Non-Resident, and American Indian<\/p>\n
Phone campaigns<\/p>\n
Host weekend tours<\/p>\n
Attend and Promote receptions<\/p>\n
Coordinate student organizations (attend student meetings, encourage and assist with SIOP activities)<\/p>\n
Serve on campus-wide committee as student representatives<\/p>\n
Counselor Services (new initiatives)<\/h3>\n
While it is critical to reach students and families, greater efforts must be made to broaden and strengthen our liaisons with school counselors.\u00a0 Greater visibility at WACAC (Western Association of College Admission Counselors), College Board, AVID, Cal SOAP, etc. will ensure our marketing messages reach the widest network of counselors possible.\u00a0 Specific efforts can include:<\/p>\n
Application Readers from targeted high schools<\/p>\n
Invite counselors from targeted high schools to serve as regional readers for UCSB.\u00a0 The expanded training and close relationship with UCSB could increase the likelihood that they would promote UCSB to their students.<\/p>\n
Hosted Counselor Visits<\/p>\n
Invite key counselors to UCSB for overnight stays to include faculty meetings, meetings with student alumni from their schools, and campus tours.\u00a0 Provide abbreviated \u201cReader Training\u201d so counselors are better prepared to assist students with writing the personal statement.<\/p>\n
Applicant Rosters to Schools<\/p>\n
Ensure high school counselors are aware of their applicants and most importantly, their students admitted to UCSB.\u00a0 Send rosters with a cover letter thanking counselors for their continued support of UCSB and invite dialog for improving services to schools.<\/p>\n
Non-Resident Recruitment in Target States\u00a0 (new initiative)<\/h3>\n
Staff would add NACAC fairs and USD events in states targeted with college bound African American students. Example: Atlanta has a large number of SAT test takers with strong GPA\u2019s. Attending a college fair to promote UCSB may bring in African American students from this region.<\/p>\n
Print \/ Web \/ Video Resources (enhanced initiatives)<\/h3>\n
Funding is required to create new materials and refresh media that has proven successful in past initiatives.\u00a0 Admissions cannot rely on supplemental \u201cone-time\u201d funding (SFAC, Chancellor funds, special VCSA funding) to create long-term media campaigns.\u00a0 Initial efforts would focus on the following:<\/p>\n
Publications<\/p>\n
\u201cJoin Our Community\u201d (proposed new publication)<\/p>\n
While UCSB created the Resource Guides (now copied by several UC campuses), it is difficult to use the separate pieces at outreach events due to the printing expense and the weight which makes transport challenging.\u00a0 A general piece that highlights Black, American Indian, and Chicano communities, support services, and student organizations would give Outreach staff a tool for to initiate communication with students and parents.<\/p>\n
The Black Book<\/p>\n
Support for regular updates of The Black Book for continued distribution to high school juniors and newly admitted seniors.<\/p>\n
Photo Archive<\/p>\n
The photos could be used in our presentations (slide show in the Visitor Center, PPT presentations for webinars) and admissions brochures (Lead Piece, Admit Brochure, International Admissions Guide, Black Book, and Horizon\u2019s Counselor Newsletter.<\/p>\n
Web<\/p>\n
Design specific webpages within the Admissions website that provide information to specific communities.\u00a0 Digitize the current Black Book and American Indian Resource Guide, highlight student organizations, and profile faculty and current students.<\/p>\n
Video<\/p>\n
Update \u201cTo Be a Black Student at UCSB.\u201d\u00a0 Submit proposals to present video at conferences highlighting the student-production\/academic unit model of creating this unique video<\/p>\n
Video clips would highlight current students and faculty on campus. The video segments would be emailed to admitted students, posted on UCSB Admissions social media, and\/or used for prospective student messaging throughout the year.<\/p>\n
Student spotlights would include targeted areas of study: pre-med, pre-law, economics\/business entrepreneurship, engineering, music, psychology, etc. They can also include student life options and campus community: Greek life, athletics, housing, DSP, Leadership, community service, SIRRC, etc.<\/p>\n
Faculty spotlights would highlight research, mentorship opportunities, and honors opportunities.<\/p>\n
LA2SB (reinstitute funding)<\/h3>\n
Funding for HS2SB (Formally known as LA2SB which hosted Los Angeles high schools invited to UC Santa Barbara). The program allowed UCSB to invite schools (45 students and their counseling staff) to visit UCSB for a day. The group would receive an admissions presentation, campus tour, and lunch in the dining commons all paid for by UCSB Admissions.\u00a0 The schools invited were targeted for their enrollment diversity; usually low-SES schools which could not pay for college visits.<\/p>\n
With additional funding the Admissions Office would partner with African American student organizations to act as tour guides, host visits and lunch with the students, and\/or sit on a student panel. The groups would be paid a stipend to guarantee their participation throughout the year.<\/p>\n
Expand former program model to the San Bernardino and Kern counties.<\/p>\n
Black Family Weekend (enhanced initiative)<\/h3>\n
Expand the role of Admissions and prospective students in Black Family Weekend activities.\u00a0 This signature event highlights the strong African American community at UCSB that would be highly attractive to prospective students and families.<\/p>\n
Invite prospective students and their families identified through the SAT search.<\/p>\n
Provide bus transportation to targeted schools in southern California<\/p>\n
Expand alumni participation<\/p>\n
Greater Alumni Participation in Outreach Efforts (new initiative)<\/h3>\n
Greater collaboration between Admissions and the Alumni Association is critical.\u00a0 African American alumni can play a pivotal role in our yield efforts.\u00a0 Goals include:<\/p>\n
Greater participation at Chancellor\u2019s Regional Receptions<\/p>\n
Phone Calling Campaigns<\/p>\n
Hosted family visits<\/p>\n
Video messages for email campaigns<\/p>\n
Promotional \/ Branding Materials (new initiative)<\/h3>\n
Admissions frequently received requests from AVID schools, SIOP hosts, and major-event hosts for promotional items such as pens, bags, lanyards, etc.\u00a0 Funding limitation have prevented our ability to make such donations.\u00a0 As a limited pilot, produce a supply of promotional materials for targeted distribution to include:<\/p>\n
SIOP groups: Provide promotional material such as drawstring bag, pens, stickers or key chains with UCSB branding to showcase UCSB.\u00a0 This would allow for viral marketing of UCSB when the students return to their schools following their UCSB visitation.<\/p>\n
UCSB Mentorship Program \/ Adopt a School (new initiative)<\/h3>\n
Collaborate with student organizations to create an \u201cAdopt a School\u201d program whereby registered student organizations would serve as official student liasons between targeted high schools and UCSB.\u00a0 Activities include:<\/p>\n
Skype\/Adobe connect meetings and webinars<\/p>\n
Host Overnight visits (reimburse train transportation)<\/p>\n
Provide travel grants so UCSB student organizations can visits the high schools.<\/p>\n
Conduct Admitted student visits in April to high feeder schools<\/p>\n
Give participating high schools priority visits to UCSB via the LA2SB program.<\/p>\n
Host special tours during Black Culture Week<\/p>\n
Marketing Messages (enhanced initiative)<\/h3>\n
Market research suggests that the strong sense of community, especially within the ethnic communities at UCSB, is a major factor in prospective students selecting UCSB at the point of enrollment.\u00a0\u00a0 Future communication efforts must highlight this factor.<\/p>\n
Build branding into all print and electronic communications that highlight UCSB\u2019s strong community.<\/p>\n
Enhance website to highlight support and strong community within the African American population<\/p>\n
Collaborate with the Office of Public Affairs to ensure that branding messages reach the largest market possible.<\/p>\n
College Fairs: Where permissible (per NACAC fair guidelines), distribute UCSB branded items.\u00a0 Events include Black College Expo and conferences such as the African American Youth Leadership conference in Sacramento.<\/p>\n
SIOP (enhanced initiative)<\/h3>\n
Re-structure the SIOP program to enhance greater collaboration between Admissions and student organizations to ensure student data is shared across programs to allow for improved student follow-up.<\/p>\n
With staffing augments, Admissions would be able to dedicate more time to SIOP groups that target African American students for outreach programs. BSU\u2019s overnight program is an example of a student-led SIOP event that Admissions could support.<\/p>\n
Require collection of student rosters for import into Admissions prospective student database<\/p>\n
Create follow-up communications with participants and counselors from participating schools<\/p>\n
Spring Insight (enhanced initiative)<\/h3>\n
Host receptions during Spring Insight Open House co-sponsored by student organizations and Admissions to better acquaint prospective families to the UCSB community.<\/p>\n
Explore reinstatement of the Jump Start program which provides families traveling to UCSB for Spring Insight with hotel accommodations and a welcome dinner.<\/p>\n
College Board Search \/ Enrollment Planning Service \u2013 EPS (enhanced initiative)<\/h3>\n
While Admissions annually purchases prospect names from the College Board, we propose an expansion of this purchase to include wider national territories and to students earlier in their high school careers.<\/p>\n
Based on research using the College Board\u2019s Enrollment Planning Service (EPS), identify schools both within California and outside of California that enroll UCSB eligible prospective students.<\/p>\n
Expand the territories of SAT name purchases<\/p>\n
Include purchase of PSAT names for long-term cultivation<\/p>\n
Analysis (new initiative)<\/h3>\n
Partner with Institutional Research and Public Affairs to lead focus groups with the UCSB Black community<\/p>\n
Why did they come to UCSB?<\/p>\n
Who influenced their choice?<\/p>\n
Tools used to research schools?<\/p>\n
Annual Budget<\/h3>\n